Detroit: Where You Can Live Like a King for the Price of a Burger King Meal
Time Inc. is currently hosting a contest with five top-end ad companies to sell the idea of moving to Detroit to young artistic folks.
As former resident of the Detroit Metropolitan Area (I didn't actually grow up in Detroit proper) I find pretty much every single one of these ads both completely lame and totally ineffective. They reflect an idea of Detroit that clearly comes from people who have zero knowledge of the city other than Kid Rock and abandoned buildings. You are certainly welcome to disagree and may vote for your favorite ad here, but in the meantime, I'd like to offer up a realistic alternative I thought of this morning when I read about the recent sale of the Pontiac Silverdome (former home of the Detroit Lions):
I think it's pretty effective.
And in case you're not swayed by the price of real estate and worry about missing out on all the other things that exist in your town, I made this follow up (featuring a tantalizing shot from Detroit's own Buddy's Pizza):














Wait, you're saying that for $538,000 you can get four closets? Seriously? I'm moving there from this-here sillycon gulch place...
Posted by: Tim | 11/18/09 3:51PM
the Time ads all made me want to leave Detroit they were so stupid. The pizza on the other hand...yeah, I'll stay.
Posted by: george | 11/18/09 4:34PM
this is genius. someone tell those hacks at BBDO to give this young lady a high-paying job!
Posted by: hungryhippo | 11/18/09 5:19PM
Sam!! LOL!!! This is your best post EVER!! Brilliant!
Posted by: Susan | 11/19/09 11:54AM
Brilliant! I'm about to empty my piggy bank and start buying up burned out lots to sell high when your ad campaign kicks in! $300 and still turn a profit...
Posted by: haven'tleftyet | 11/19/09 1:58PM