Furniture Store Tweets and Becomes a Twit
Habitat, a United Kingdom furniture store, made a pretty distasteful blunder this week when one of its employees got caught trying to use the election controversy in Iran as a way to promote the retailer on Twitter.
Apparently, whomever was tweeting for the company (they declined to identify who was responsible) decided a great way to get eyes on Habitat's tweets would be to add some most popular hashtags (keywords that direct searchers to tweets on a topic) to all of their posts. This idea in itself is actually pretty smart, but quickly became dumb as soon as said tweeter tweeted: "#MOUSAVI Join the database for free to win a £1,000 gift card."
For their sake, I should hope the employee didn't realize what "Mousavi" was. But seeing as though other current popular hashtags include "Transformers 2," "Spain," and "Megan Fox" couldn't they have just skipped over the one they didn't recognize? I hear fans of Megan Fox love gift cards.
Habitat has issued an apology and removed the tweets from its account.
