I Pink It's Stupid March 30, 2009 4:35 PM | permalink

Mars is about to launch its first new candy bar since they brought out Twix 20 years ago.

Is it a chocolate bar flecked with bacon?

Is it a candy in the shape of a gold bar as a promotion with cash4gold.com? 

Nope, it's a chocolate bar aimed at women, featuring a hot pink wrapper and "shimmering pink mica."  It even comes with a really strange ad campaign.

Is it just me, or does corporate America seem to think it could throw pink sparkles on dog poop and women would buy it?

Here's a rundown of (IMHO) the all-time dumbest, non-breast cancer fighting pink products aimed at people with vaginas:

1. The Power Kit - Nothing says "power" like a pink drill.
2. Camel No. 9 Cigarettes - Instead of fighting breast cancer they support lung cancer.
3. Pink Yankees Tee - Why sport your team's real colors when you could wear pink?
4. The Hello Kitty AK-47 - Give a friendly "Hello!" as someone kisses his ass goodbye.

And finally...

   5.  The Pink Stranger - A pink, tampon-shaped taser. Dumb and disturbing

Comments

[Sean]

Well I think its great that after decades of chocolate being targeted and consumed primarily by men that companies are finally realizing they have been ignoring this important demographic.

[Sam]

Good point. I think a certain hormone-induced monthly bleeding spree pretty much guarantees there will always be a female market for chocolate.