The marketers at Tumbledown Trails in Wisconsin thought it would be a good idea to align a 9/11 tribute with a cheapo deal at its course. So, it ran an ad in the Wisconsin State Journal (pictured) announcing its offer. As Yahoo News reports, “Golfers are promised nine holes of golfing (with cart) for $9.11. Want to go 18 holes? That’ll run you $19.11.”
Whether it was a misguided tribute or just a scheme to profit off a nationally significant day, one thing is clear: at more than half off, it’s a freaking bargain! As far as America’s opportunistic capitalists go, the people behind this could be better patriots than Henry Ford himself.
But after the ad surfaced on Reddit, things got truly disastrous, fast. The business’s Facebook page offered an apology, yet said it would still honor the deal for those who’d already booked. For people who hadn’t booked but still wanted to play, it would donate the difference from the actual price and the sale price to the 9/11 Memorial.
Later, it posted again: “We are a family owned business & proudly support all local charities and have always gave 20% off everyday to all Police, Fire, Emergency, Military, etc. Please accept our apology.” But everyone knows that what they should also be apologizing for is grammatically improper sentence structure and capitalization.
One Facebook commenter posted, “Just an error in judgement .. no need to crucify the guy. AND it’s not like they are going to make a killing charging that little to play.” Touche, sir, though “make a killing” might not be the best word choice for that point.
However, as another quickly replied, “Profit off of tragedy is beyond ‘Error of judgement.’” Like tying to win an internet commenting battle?
Maybe this all signifies that America is only a couple of decades away from corporate consumerism of an important day of remembrance. Perhaps the country is just a few years away from a nationwide department store 9/11 9/11ths off retail frenzy. But, it’s not there quite yet, so let’s never forget 9/11, and let’s also never forget to leave the tasteless advertising for Memorial Day sales.
Update: Although we saw it in the morning, as of this afternoon, looks like they pulled their Facebook page down.