A Johns Hopkins Bloomberg School of Public Health pilot study shows that of all alcohol-related incidents to take place in the ER, Budweiser accounts for the biggest share.
As NBC News reports, “When the Hopkins researchers surveyed ER patients who’d been drinking, they found that Budweiser was the number one brand consumed, followed [by] Steel Reserve Malt Liquor, Colt 45 malt liquor, Bud Ice (another malt liquor), Bud Light, and a discount-priced vodka called Barton’s.” Oh, don’t play coy with us, NBC News. We know what Barton’s is.
The study aims to help connect the dots between demographic-based alcohol advertising and alcohol consumption. Apparently there might be a correlation between marketers pushing alcohol ads in people’s faces and people drinking alcohol. Who knew?
Researchers based their results on only 105 interviews with people at a single hospital in Baltimore in a “mostly black neighborhood.” Let’s try that study again in Beverly Hills and see whether our nation’s injury-prone divorced winos prefer Cabernet or Pinot.
Also, presumably, the interviewers asked for this information after the patients had engaged in heavy drinking, so there’s no indication of how many of them were still so drunk they simply answered “Budweiser” because it’s the only beer name they could think of.
Academic Traci Toomi, quoted in the article but not involved with the study, notes that one way to reduce the risk of people ending up in the hospital might be to place restrictions on how alcohol is marketed to certain demographic populations. You know: good, old-fashioned government-regulated racism.
About one third of all ER accidents involve alcohol in some form, so next time, just stick to whippits.