The team at Nike is sweating over a t-shirt that misidentified the state of South Carolina by labeling it with the letters “NC.” Memo to Nike’s graphic department: if you’re going to “Just do it,” make sure you just do it right.
According to InvestorPlace, the shirt features the logo of the NFL’s Carolina Panthers over a prominent silhouette of South Carolina. Setting aside the fact that the team plays their games in Charlotte, North Carolina, the silhouette could have at least been properly labeled. Though maybe “NC” was an editor’s abbreviation for “Not Correct?”
The company began pulling the shirt from stores on Saturday. But the recall, while embarrassing, may not be a bad deal for everyone. In fact, Nike’s mistake may actually increase the value of each shirt.
“Despite the dumb mistake,” the article says, “the $32 Panthers shirts could wind up being a smart investment, considering a likely increase in value if the shirts become collectibles after being pulled.”
You can’t put a price on dumb, but apparently you can inflate the price tag of a dumb oversight.