The trend at the top is promoted, they had to shell out bucks to get on the board. It’s for some new fruit and milk product that’s totally unknown. They probs paid a fortune for it. But #askDorito is also currently roaring up the charts as people on Twitter ask the iconic orange snack chips questions.
People are writing, “#askDoritoWHY DO YOU LEAVE WEIRD ORANGE STUFF ON MY FINGERS” and clever bits like, “#askDorito any chance of doing a Golden Girls inspired line of Doritos? #CoolBlance”
So much buzz and chatter! It’s a dream come true for a brand. How did they do it? Easy: They didn’t.
In fact, the chips are currently asleep at the wheel during the social media gift from above — they haven’t tweeted in three days from the official Doritos account. DoritosUK, Doritos Venezuela, etc. — all their official accounts aren’t on the big story about them that originated, not from the heavens, but from Down Under…
You see, #askDorito was a hash tag being used by a member of a boy band called the Janoskians that you’ve probably never heard of if you live where the water swirls down the drain clockwise.* This guy:
So maybe some stupid person saw the hash Beau Rito Brooks started and thought it was about chips and TAH DAH. Or maybe someone intentionally hijacked the hash. But no doubt that now, most people have no idea the original intent had nothing to do with Doritos, the crunchy delicious MSG-laced snack. What I love is that #askDorito is so weird that it would never be selected by a brand marketing team — and yet, it’s obviously so crazy people are flicking to it like flies to stuff flies like.
We’re trying to get a quote from Frito-Lay and will get back with an update, currently on hold with them listening to music…
UPDATE: OK a woman named Tina Maxwell at Frito-Lay said she could “not confirm or deny that Doritos was behind this” or not. She said I should email my question and she’d pass it on… while I wait, here’s some funny questions from the general public for the chips:
#askDorito When you birthed the Dorito, what impact did you predict would then incur upon society?
— Alex Smelgus (@AlexSmelgus) April 12, 2013
#askDorito I see you have family and party size, do you have a sleeping bag size for which I can climb into? thanks in advance
— Sally Smash (@SallySmash) April 12, 2013
*The water drains counterclockwise in Australia thing is a myth but one we enjoy, thanks