The concept of a matchmaker without their own match is dumb. It's like this: how would you feel if your personal trainer's stomach was sagging out of their greasy shirt as they shoveled potato chips down their throat while bellowing at you to push harder and that if there's no pain, there's no gain? That's sort of what Patti Stanger does to her matchmaking clientelle.
The "Millionaire Matchmaker" Stanger is a matchless matchmaker. Possibly in recognition of her ironic situation, she's decided to set herself up. This is a good move, professionally and probably personally.
If she was looking for your match, what if she said, "Just scratch him behind the ears while kissing, I know it sounds weird, but my dog LOVES it!" She'd seem like a gross nutbag, that's what. It'd be more comforting to hear "Just scratch him behind the ears while kissing, I know it sounds weird, but my husband LOVES it!"