Did you know that soon the truTV offices are moving to bigger, better, swankier  digs? 

We are.

And so, we will no longer be treated to the sign you see at left.

It lives outside the candy store on the ground floor of our office building.  truTV employees pass by this sign every work day on our way to the elevators.

Once upon a time this business posted a sign that said, “WE NOW SELL ICE CREAM.”

But then, presumably when the news of the ice cream was no longer news, they replaced it with this one. 

And so, for a good long while now, their “new” sign seemingly demands that we sell ice cream too.

Each time I pass this sign I think, “Hey dude, don’t tell me what to do.  I don’t wanna sell ice cream.”  Then I realize I’m an idiot — the faulty sign tricked me again.

As a copywriter, my urge to grab a Sharpie and scrawl the word “we” before the “sell” is so overpowering I nearly chew through the elevator doors just to get away from the all-consuming desire to vandalize/edit the sign.

Goodbye dumb sign.  I’ll miss you.*

*No, I won’t.

BIG DUMB UPDATE:  Minutes after this post published I got an insider tip that this may be the tip of the “SELL ICE CREAM” sign iceberg.  Apparently another truTV worker named Lars had a limited-edition repro of this sign hanging in his cube, custom made for him by a co-worker.  I could hardly believe it.  I whisked down to find this mythical object d’umb d’art and returned with the cam phone evidence at left.

There’s more to this, but do you really want to know more?  Of course not.

Hey, aside from possessing wonderful taste in cube-ist art, Lars has a band called The Quaila.  They are playing April 15th in Manhattan.  Go to the show, buy all their music on iTunes, follow them on Twitter. 

And of course, SELL ICE CREAM y’all!