If you haven't seen Tiger Woods apologizing to everyone who purchases sneakers, sports drinks, razors, video games, luxury Swiss timepieces and whatever the heck it is "Accenture" does he hurt with his multiple infidelities, you can watch it here. Most people without axes to grind seem to be saying that he did a good job with this speech, and he's providing a blueprint for athletes to move forward, and blah, blah blah.
But to be perfectly honest, today's biggest winner seems to be Mark McGwire. Thanks to Tiger, the disgraced former slugger isn't feeling anywhere near as much heat about his new job down in Florida, which requires him to teach St. Louis Cardinals players that the best way to be a great hitter doesn't involve injecting yourself with an extract taken from bull testicles.
This Tiger thing seems to me to be all about the money- how much Elin will get if they split,how much he'll lose if the sponsors drop him, how much the sponsors have already lost by not only suspending his existing ads, but how much money in sales they'll lose with the loss of one of the greatest celebrity athlete pitchmen since Michael Jordan.
Money, money, money money.
And nothing I heard him say today is going to make me not snicker a little bit when I hear some of the slogans of Tiger's current and former sponsors.
Nike's slogan is Just Do It- exactly what I want to hear out of a sex addict's mouth. How about Gatorade? How mortifying it would be to see Tiger Woods turning to the camera and asking "Is it in you?" Finally, here's this Gillette ad featuring Woods boldly proclaiming "The only day that matters is today."
Really? Cause to your sponsors, last Thanksgiving is seeming to matter a little bit these days too.
You know what? I changed my mind. The biggest winner of today is Peyton Manning.